![]() ![]() The loss in profits should be factored in and considered paid advertising as you increase visibility and market presence. Businesses need to make the deal part of their overall, long term business plan. The key to businesses finding success with Groupon is planning. By using various social media platforms such as Twitter and Facebook, businesses can offer exciting deals at a lower cost and without any third party overhead. Customers may only be interested in the deal itself and some may even feel that Groupon makes the business look desperate. In fact, one source found that repeat business only occurs, on average, 19% of the time. If your business is already offering a 50% discount, and then losing 50% of its profits, your business needs to be prepared for any potential loss. Groupon does offer caps on offers so as not to overwhelm the business. Many businesses are overwhelmed by new customers and the sudden inventory loss if they aren't prepared ahead of time. Whether you need to sell tickets to an event, or have a large inventory of products that you need to move, Groupon can solve this problem for you immediately. If done correctly, lasting connections can be forged with brand new clientele. ![]() Groupon will introduce your business to an entirely new set of customers. The ultimate benefit of Groupon is advertising.
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